Many people don’t or don’t know that being a blogger can provide a good income. And most importantly, we can be financially independent from blogging. So how do you make money as a blogger?
Now through this article business.wowkia.com will share some tips that you need to know to become a blogger who can make money.
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How to Make Money Blogging
Here is how to become a successful blogger who makes money in 2024:
1. Create Blog Content Focused on One Niche
Content is the key to a successful blog. How do we choose what to blog about?
Niche content is focused on a specific topic and going deep on that topic only. It doesn’t expand to other less relevant topics.
What is the purpose of bloggers creating niche content?
First, niche content has less competition than general content.
All sites write general content. Starting from new sites to those with strong authority, such as news sites.
General content is relatively easier to create, so it’s natural that many people jump into writing such content.
Meanwhile, niche content requires specific and in-depth writing skills and knowledge, so not everyone can write it well.
Secondly, niche content will make the blogger an expert in that field.
When writing a niche content, like it or not, we are required to explore the field. Become an expert in that field.
Once you become an expert, your content will become a reference. People will take references from our site because we are considered an authority in that field.
2. Master the Science of SEO
One how to make money from blogging is to pay attention to the value of Search Engine Optimization.This is one of the most crucial questions in blogging because great content is useless if no one reads your blog.
We must have a strategy on how our blog content will be recognized, read by people. There are 3 possibilities for a blog to be recognized by people, namely:
- Public Figure. We are an artist or public figure that people already know. There is no need to promote, people already know. Especially if it is seasoned with controversial news.
- Advertising. We have huge resources to do continuous advertising. This, obviously, costs a lot of money. Our stamina must be long.
- SEO. We are ordinary people, unknown, but have the ability to create content. This can use SEO techniques to promote the content.
Option 3 is the one that makes the most sense for the majority of bloggers.
SEO is a way or method to appear in organic Google search results. Usually, people say “appear on page one of Google”. With SEO, we use traffic from search engines to blog, by appearing on Google’s search page.
Nowadays, people can get information about anything through Google Search. In Indonesia, as many as 74 percent of internet users definitely use Google to search for product information.
SEO can make your website appear on the first page of Google. According to a survey from Infront Webworks, 91.5 percent of traffic comes from ranking on the first page of Google.
Compared to advertising, SEO is cheaper. The visitors come organically, from search results, not paying with ads.
Once the website has a good position in the search engine, it will still appear when visitors type in keywords. So, it is enough to spend one effort through SEO to get potential customers.
Unlike advertisements, which when they stop being posted, visitors will automatically stop as well. SEO also brings in more qualified visitors.
The number of visitors to a site or blog, will be useless, redundant, if not quality visitors. Not visitors who convert, generate sales.
People who use search engines are looking for something, whether it’s information or products. Their user’s intent is clear, they know what they are looking for.
When typing in certain keywords on Google Search, it means that visitors are looking for something, needing information related to these keywords.
Unlike visitors from Facebook or Social Media, who are just spending their free time. As a result, visitors from social media will be more difficult to convert into sales. It’s not impossible, it’s just harder.
This is in accordance with the data, that organic traffic is 10 times easier to convert than traffic from social media.
The more a website brings in quality visitors, who fit the target market, the higher the potential for sales to increase.
The flow of visitors to the blog will be more stable, if the website’s position on the first page of Google can be maintained for relevant keywords.
Compare to using ads, visitors will obviously fluctuate more because it depends on how much money is spent on advertising. If there are no ads, visitors will disappear and vice versa.
Blogs that are able to get good rankings in search engines will get visitors from search engines without having to do paid promotions.
I often see that many brands are searched on Google, but by asking whether the brand is a fraudster or has been involved in fraud or not. In search engines, people are not only looking for positive news, but also negative news.
There is something called negative SEO. Brand news appears on search engine pages negatively. And that’s not good. Remember, people tend to believe news in Google organic results. Counteract it by doing SEO.
SEO optimization makes online business websites more credible. Because the website will have better quality. When negative searches appear, positive news will appear on search engines. SEO helps with that. Now, by having a quality website, visitors will trust it more.
3. Plan Your Keyword Selection Strategy as Well as Possible
Furthermore, focusing on search engine traffic makes us inevitably have to think about keywords. Because search activities on search engines are triggered by keywords written by users.
What keywords or keywords will be written in the content? The problem is, will you write, for example, the keyword ‘KTA’ or ‘Unsecured Credit’ in an article about unsecured loans?
That’s a practical problem that bloggers always face when writing content. Keyword selection is crucial in building SEO.
Some things to consider when choosing keywords, namely:
Search Volume
How big is the number of searches for the keyword. The higher the search volume of a keyword, the greater the potential traffic that will be obtained. It’s a waste to write a topic with keywords that have no search.
Competition
Competition in SEO, one of which, is determined by competition in keywords. It is important to know how tight the competition is in the keywords that will be targeted.
We must consider and measure SEO capabilities. For those who are still in the learning process, please do keyword optimization with low competition.
Long-Tail Keyword
Long – tail keyword is a type of keyword that consists of several words, so that the search becomes more specific.
Of course, long-tail keywords have a smaller number of searches (due to that specificity), but they have a number of advantages that bloggers should take note of, namely:
- Not many people are targeting specific keywords.
- User’s Intent is clearer. What people are looking for is clearer, so the article can better answer what they are looking for.
4. Avoid Duplicate Content
The next how to make money from blogging is not to duplicate other people’s content. One of the challenges for bloggers is how to keep creating good, relevant and consistent content.
This is certainly not easy. As a result, not a few people cheat on other people’s work. Creating duplicate content.
The temptation to plagiarize others’ content is great in the digital world. It’s easy to copy other people’s work on the internet.
Duplicate or plagiarized content should not be done for the following reasons:
- Definitely not good content.
- SEO bad.
- Does not show originality of work.
Of the three things above, the most dangerous thing about duplicate content is that it is bad in the eyes of search engines. As a result, the position of the article is difficult to occupy on the first page.
5. Plan Blogging Like a Marathon Race
You can’t build a blog overnight. Blogging is a marathon, not a sprint. Why does it need a process?
First, competition in the content world is fierce, especially when it comes to monetization, it’s fierce. There are thousands of new channels and blogs every day that emerge as competitors.
To emerge and be recognized, you need to be consistent in your work. It all takes time and effort.
Secondly, the Google algorithm, which is an important factor for a channel to be recognized through SEO, tends to give appreciation to blogs or channels that have been running for some time.
There is a process to go through in building SEO. And it’s not a quick process. It takes patience and consistency to be recognized by the Google algorithm.
Third, the desire for quick profits makes people often do things that violate the rules, manipulative. As a result, even though the income is large, the account is quickly closed by the platform for violating the rules.
You can read on forums or Googling how people get banned, have their accounts closed, after committing violations.
6. Blog Page Speed is Very Important
Visitors don’t like slow site speeds. This is also supported by the results of Google research, which states, that:
- There is a 2x increase in mobile ad revenue if the site loads faster, to 5 seconds from 19 seconds.
- There was a 54% increase in visitors viewing pages on blogs with faster blog loading, 1 second from 5 seconds.
Faster is better and more profitable. That concludes the importance of page-speed.
Some of the things that bloggers can do to improve speed are:
- Move to the AMP platform, which is designed to increase blog loading speed. AMP is a platform developed by Google and several other well-known technology companies.
- Be diligent in checking pagespeed and see if there are any issues that slow down pagespeed. The Google Pagespeed tool is free.
- Checking the Core Web Vital status in Google Search Console. This indicator shows how the site is performing in front of users.
7. Use Monitoring Analysis Tools
The next way to make money from blogging is to use analytics tools in monitoring your blog.
The advancement of internet technology has made many tools to improve the performance and quality of blogging.
Don’t worry, tools are available for free, although some are paid.
The following is a list of free tools that bloggers can utilize, namely:
Google Search Console
This tool monitors many things related to SEO performance. Most importantly, the tool is provided by Google. More importantly, Google Search Console (GSC) is free. Free of charge.
Things that can be monitored from the GSC are:
- Site errors that make search engine performance less than optimal
- Keywords that bring traffic and rank on search engines
- Backlinks that point to the site.
Google Analytics
Google Analytics (GA) is a tool, again, from Google that provides data and analysis about traffic performance on the site. GA is a free tool.
Things that can be monitored from GA are:
- Number of visitors to the site in real-time, daily, weekly monthly and yearly.
- Content that brings in a lot of visitors.
- Various other analytics related to visitors to the site.
8. Choose Multiple Sources of Income
Don’t worry about how to monetize your blog. There are many options on how you can monetize your blog.
Not only advertising, there are other ways to make money from blogs. I wrote about advertising because I see it as the easiest way.
Here are some other ways you can make money from your blog:
- Affiliate. In this scheme, we sell other people’s products on our blog and will get a commission from the sale of these products.
- Digital Products. We make our own products, usually digital products such as ebooks, programs, online training, which are sold on blogs. Because they are digital, there is no shipping cost and no need for stock.
- Online courses. Many offer online training by promoting via blogs. A blog allows you to show your credibility and ability as a trainer, so people can be more confident to join the training.
- Free promotion. Blogging is one way for owners to promote to attract orders.
The blog brings in visitors. Visitors are the target market that can be offered various products. The product can be your own or someone else’s.
9. Define Blogging Success
Bloggers who build their blogs need to have clear goals or measures of success from the start. Because the definition of success in blogging can vary.
For example, here are some definitions of success when people are blogging, namely:
- Number of visitors.” Successful when the number of visitors each month increases, even if there is no correlation with earnings or conversions
- The amount of ad revenue. Successful when ad revenue increases consistently, it doesn’t really matter how many visitors there are.
- Conversions. Success is when there are many conversions in sales, it doesn’t matter how many visitors and how much income from advertising.
Most people who do blogging want a large number of visitors. That’s perfectly legitimate.
However, we also need to know that a large number of visitors does not necessarily translate into large ad revenue. The number of visitors is not linearly related to the number of ad results.
The same goes for conversions. A large number of visitors does not mean that it can immediately generate large sales.
10. Blogger Consistency is Crucial
The next way to make money from blogging is to continue to be consistent in producing content.
It’s an easy thing to say but hard to do. How to be consistent in your work. The key is to do something you love. Things that we are interested in or hobbies.
This phrase sounds classic, even boring. But, trust me, it’s the key to succeeding in blogging. Blogging is not an instant process. It takes time, it takes consistency, especially if you want to make money from your blog.
To survive, we need a strong reason. You need a burning motivation to blog consistently. One of the most effective ways in my opinion is to do something that we really like, we love.
Because if money is the motivation, as soon as it doesn’t pay off, we’ll stop blogging. When we do something we love, we never get tired or bored and give up. We’ll keep doing it, whether we make money or not.
So, the first key to making a successful blog income is to write about something you’re passionate about.
Those are some things you need to know about how to make money blogging in 2024 for those of you who like to work from anywhere and anytime.
