The business world is currently experiencing rapid development due to technological advancements. Everything is becoming digital, including marketing. Some business owners are now even searching for various examples as learning materials to build one. Here, we will provide some insight into the Creative Business Websites references that can Increase your sales.
As part of a digital marketing strategy, it is crucial to create an attractive and unique business website. This is so important to establish the credibility of a product or company.
Here are some examples of innovative business websites that you can use as references. Creating an attractive and relevant business website can help boost your business sales.
7 Examples of Creative Business Websites
When creating a business website, it is important to align the website with the company’s profile and goals.
These are some of the best examples of creative websites in the business world that can be a source of inspiration when creating one.
1. Adidas
Adidas is recognized as one of the top sports brands in the world. Moreover, its website also reflects the brand’s clean and fresh image, making it the leading sports brand.
Additionally, a neat website catalog appearance facilitates buyers in making purchases. This can serve as a source of inspiration for business websites if you are interested in opening a sports category business.
2. Bayer
Bayer is a global company that specializes in life science, specifically in the fields of health and agriculture. According to bayer.com, it offers a range of products and services that are designed to provide benefits and improve the quality of human life.
In line with the company’s objectives, Bayer’s website has a modern appearance. Additionally, this business website not only showcases the company’s profile but also provides numerous educational articles on health and agriculture.
3. Gojek
A technology company from Indonesia that provides transportation services through motorcycle taxis also has an equally interesting website. Dominated by dark colors, it makes the text and content stand out according to the company’s image.
Gojek has successfully created a unique and easily accessible website by providing concise and straightforward information. Visitors are presented with a captivating company profile video in the website’s background.
4. Siemens
This is a company of a multinational electronics coorperations with its headquarters in Munich and Berlin, Germany. Siemens ranks seventh on the list of corporate websites with the highest index value.
Siemens’ business website adopts a modern and assertive concept, utilizing new journalism techniques to make the website more engaging.
5. Coca-Cola
Coca-Cola is a globally renowned and highly popular soda brand. Its products can easily be found in stores and nearby supermarkets. In line with its brand image, the Coca-Cola website is predominantly dominated by red color.
The Coca-Cola website has a magazine theme that makes the business website look more classy and appealing. The business website also has a ranking index score in the 29th position.
6. Apple
Certainly, we are already familiar with a well-known smartphone brand from California. The business website of Apple looks very modern with its minimalist design.
The dominance of dark colors and plain backgrounds make the products stand out more and will make visitors more focused on Apple products.
Apple showcases the modern quality of its website by providing various features when visitors scroll through it.
7. Nestle
Nestle is a major food and beverage producer that is headquartered in Veyvey, Switzerland, and has been in operation for 150 years.
The Nestle business website ranks second in the index value along with Bayer and BP. Despite not having an impressive and attractive appearance like other companies, Nestle has highly interesting content quality.
One interesting feature provided by Nestle business website is that visitors can enter their birth year in ‘Your Life in Food’ and get interesting information about the food in that year.
Characteristics of a Quality Business Website
There are several criteria for a business website to be considered high quality. Summarized from various sources, here they are.
1. Attractive Design
The first criterion for a good business website is to have an attractive design. This is because the first thing that is seen when opening a business website is its appearance. If a business website has an attractive design, it will leave a distinct impression on consumers.
Additionally, with an attractive design, visitors will be more interested in exploring your business website.
An appealing design will also demonstrate professionalism and credibility, thereby enhancing a positive impression on visitors.
2. Speed of loading
The next crucial criterion is your website’s loading speed or the speed at which the pages load. When it comes to accessing a business website, visitors are more likely to leave if the loading speed is slow.
3. A website that is responsive and mobile-friendly.
A good website is one that is responsive and mobile-friendly, as in this digital era, many visitors use their mobile phones to browse the internet, including business websites.
As a result, having a responsive website will ensure that the appearance of your business website looks good when accessed on various devices.
4. Relevant Content
In addition to design, the content on a website is also considered one of the key factors in determining whether a business website is good or not.
By having relevant and useful content, it will attract visitors and they will continue to visit your website if they are looking for the information they want.
5. SEO Techniques
This SEO technique serves to make it easier for search engines and users to find your website.
By maximizing the use of SEO principles in writing, it will help improve the ranking of business websites in search engines, so that your website content is more easily found by users.
Here are 10 examples of creative business websites that can provide inspiration for you when looking to create a website for your business.
The most important thing in creating a website is to align it with the company’s image so that the marketing efforts can enhance the company’s reputation and value.
