In today’s era, digital marketing has become incredibly important. Websites play a crucial role in attracting visitors and driving sales conversions. How can we analyze competitor websites? You can check out the following article on How to Analyze Competitor Website SEO.
There are many factors that we can analyze from our competitors and provide insights to improve the quality of our own.
What is Competitor Website SEO Analysis?
SEO analysis of a website involves dissecting the site to examine its content in detail regarding the factors that drive organic traffic to the website.
Since this is related to optimizing and analyzing SEO, the visitors that are being referred to are organic sources coming from the search engine Google.
Scope of Analysi
- Website performance and traffic analysis
- Identifying competitor’s main keywords to attract visitors
- Checking website’s rank for target keywords
- Identifying content gaps compared to competitor’s website
- Analyzing backlinks from domain websites and their strength
- Generating ideas for SEO optimization
- Detailed data from SEO Checker
Goals and Benefits
The purpose of analyzing competitors is to identify and understand the current position of our website compared to competitors, assess the level of competition in the digital business realm, obtain keyword ideas, and plan for developing an SEO strategy.
How to Analyze Competitor Website SEO
1. View Competitor Keywords and Google Rankings
Using this information, we can determine the ranking of the target keyword from the competitors. Moreover, we can also find out the highest to lowest rankings of their positions on Google SERPs.
For this, we can utilize tools such as Ahrefs, Ubersuggest, Moz, or KWFinder.
We input the URL address of the website we want to analyze, and then, the website analyzer tool will perform a check and provide a list of target keywords and their rankings in the SERP.
The anchor text used by competitors is also displayed
Analyzing competitors helps us hone our keyword research in order to develop and refine SEO strategies that need to be done in the future.
2. Check Competitor’s On-Page SEO and Traffic
To conduct on-page analysis, we can utilize SEMRush. These tools will comprehensively analyze various factors of on-page optimization.
From the analysis, we can now identify the strengths and weaknesses of the content on our competitors’ websites.
In the meantime, we can utilize the website https://www.similarweb.com/ to observe the monthly traffic trend of a website from month to month.
To view a website, we simply need to enter the website’s URL address.
Similarweb is a free tool, but there is also a paid version that provides more in-depth and comprehensive information.
3. Conducting Keyword Research on Competitor Websites
Using a tool called Screaming Frog, we can see all the posts on a blog in its entirety.
Once we input the URL of the website we want to analyze, Screaming Frog will crawl the website and comprehensively analyze its content, including a list of all the content within it.
4. Analyzing the top pages for SEO
From the search results on search engines like Google, we can find out which articles are the most visited (top page) on the website. To do so, we can use Ahrefs or Ubersuggest.
5. Checking competitor backlinks
To check the links of a website, one can use the Ahrefs tool. This allows us to know the number of backlinks and referring domains that a website has.
The competitor’s backlink data is regularly updated every month, allowing us to analyze a website’s backlinks over time.
Ahrefs offers both a free and a paid version for checking website backlinks.
You can perform a free check of a website’s backlinks using Ahrefs Free SEO Tools Backlink Checker. With this tool, you will be able to view a list of backlinks and referring domains that point to a website.
6. Maximizing the SEO potential of website content gaps
When analyzing competitor SEO, an important factor to consider is content gap. What does it mean?
Content gap refers to a topic that is discussed on a competitor’s website but is not present in our own content.
It is important for us to identify this gap because it can indicate that:
- Our website content is not up-to-date
- Competitor’s website content could be used as a reference
- Current industry trends
- Opportunities for new products or business ventures
Website Analyzer List Tools
There are several tools available for analyzing competitors’ on-page SEO.
1. Ahrefs
Ahrefs is a popular paid SEO tool known for its extensive backlink database.
Analyzing backlinks can indicate:
- The quality of the backlink is determined by the DA/PA indicators.
- The daily growth of backlinks. Identifying new links and tracking lost ones.
- Backlink from competitors. What are the links that competitors have built.
- This tool also provides full reviews for each site. This information can be used to analyze your competitors.
- In fact, it is possible to provide recommendations of competitor websites. They can be compared based on various aspects.
2. Ubersuggest
Ubersuggest emerged recently after SEMRush. It was originally known as a website that provides free keyword reviews.
However, now Ubersuggest is a paid service and offers many other SEO tools.
One of the main features is the keyword research, which provides various variations of derived keywords based on the inputted keyword.
The results provided by this tool give information about:
- The total number of monthly search volumes.
- CPC value. It is crucial for bloggers who monetize through advertisements.
- The level of difficulty and competition for those keywords.
3. The website Moz.com
Moz is a well-known SEO consulting company. Their website can be found at Moz.com.
One of the most well-known aspects of Moz is the DA/PA indicator, which is still believed to have an influence on the ranking of a website.
Moz offers paid applications for analyzing various aspects of SEO. One of the features that I particularly enjoy is on-page SEO.
Users can request Moz to check whether On-Page SEO has been properly implemented according to industry standards and guidelines. The checking process will provide recommendations for improvements.
On-Page is a crucial part of SEO. Therefore, having the checking service from Moz will be very helpful.
4. Screaming Frog
Screaming Frog is a unique tool that does not provide keywords or backlinks, but instead focuses on technical SEO. Technical SEO is an important aspect that is often overlooked because bloggers tend to prioritize backlinks and content.
Meanwhile, technical SEO is important because in SEO, you are dealing with search engines. Since it involves machines, technical aspects play a significant role.
Screaming Frog offers a range of features related to technical SEO. In essence, it helps determine if a website is technically healthy in terms of SEO.
Unlike other SEO tools, Screaming Frog does not provide a guide on how to resolve the issues it identifies. However, this tool thoroughly analyzes a website’s structure and technical aspects.
Based on my experience, Screaming Frog is more suitable for those already experienced in SEO. It is not as suitable for beginners.
That’s how to analyze competitor website SEO that you need to know to support the business you are currently working on.
