Commercial advertising is advertising that we have seen or heard a lot in various communication media.
This one is different from non-commercial ads which tend to be used to convey certain ideas or ideas or personal interests such as the search for missing people, the search for lost objects, and the like.
Here is the definition of commercial along with its types and examples!
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Definition of Commercial Advertising
Quoting Agus S. Madjajadikara in the book How Advertising Bureau Produces Ads (2005), commercial advertising is advertising made to support the marketing of a product or service and broadcast through audio media such as radio and visual media such as television.
Purpose of Commercial Advertising
When a commercial advertisement is created to market a product or service to many people, there is a goal to be achieved from the marketing. Here are the goals of commercial advertising:
- Inform the audience about a product and make them remember the product.
- Change the audience’s attitude and behavior towards a product.
- As a product marketing medium that introduces a product, encourages the desire to buy, increases the number of consumers, and instills consumer loyalty to a product.
- Seeking economic benefits or to increase sales and revenue. The more people who are interested in buying a product because of its commercial advertisement, the more profit is obtained.
Characteristics of Commercial Advertising
Iklan komersial merupakan salah satu dari sekian jenis iklan yang ada. Setiap jenis iklan tentunya memiliki ciri khasnya masing-masing. Ciri-ciri iklan komersial yaitu:
1. Paid
The first characteristic of commercial advertising is paid. Broadcasting commercial advertisements on television or radio requires a certain amount of money to be spent in advance. Without a fee, information relating to a product or service cannot be published through the media, so it cannot be called advertising.
2. Nonpersonal
The second characteristic is non-personal, which means that the presentation of information is not done personally. Commercial advertisements utilize media such as television and radio that are one-way in nature so that advertisements are presented in monologue, not dialogue. There is no contact between the information giver and the information receiver.
3. Fast and Bulk
Commercial advertising is a fast and mass media because one advertisement can be broadcast by radio and television in various regions and times. Commercial advertising can reach millions of people at the same time so it is fast and mass.
Identified Sponsor
Quoting yourarticlelibrary.com, commercial advertising has an identified sponsor. Generally, the sponsor of a commercial ad is an easily recognizable seller or manufacturer.
If it is difficult to identify the sponsor, the information can hardly be called an advertisement, more like propaganda or publicity.
Types of Commercial Advertisements
There are four types of commercial advertisements that you need to know as follows.
1. Consumer Advertising
Jenis satu iklan ini merupakan iklan yang menjual barang-barang konsumsi, misalnya sampo, pakaian, mobil, permen, makanan, dan parfum.
Business-to-Business Advertising
Business-to-business advertising is advertising that offers non-consumable goods and usually targets companies. Examples of products marketed are raw goods that must be processed again, such as machinery or factory components.
Trade Advertising
The next type of commercial advertising is trade advertising, which is advertising that offers goods that can be resold. Therefore, the target of the advertisement is suppliers, wholesalers, or agents.
Retailer Advertising
The last type of commercial advertising is retailer advertising, which is advertising done by retailers to sell their merchandise. For example, Hypermart gives a massive discount or clearance sale to celebrate a big day.
Example of Commercial Advertisement
Here is an example of a commercial advertisement that can be used as a reference or illustration:
Commercial Ad Example 1
Featuring a swimming pool with a variety of fun options, a tropical oasis that includes a terrace bar as well as an elongated and narrow swimming pool.
Sun loungers and pavilion areas create ample space to relax, not to forget the regular program of water sports and other activities held daily.
A fully equipped gymnasium, health club and massage center are available for guests’ use, staffed by health and wellness professionals experienced in providing customized services. By the pool, Laguna Pool Terrace serves drinks and snacks throughout the day.
Commercial Ad Example 2
Another example of commercial advertising is a detergent product advertisement commonly found on television. The detergent product advertisement explains the advantages of the product, implicitly comparing it with competitors, delivered with attractive visuals.
That is the definition of commercial advertising, which is advertising that aims to support the marketing campaign of a product or service. Commercial advertisements are made to inform products to audiences in a fast and mass time in order to increase profits and increase consumers.
